For this particular task, I am going to conduct media theory research in order to broaden my knowledge on the subject and decide on what theories will be suited to my own music video.
SUCKER - JONAS BROTHERS
Narratology - Todorov
Within the 'sucker' music video, this particular theory has been carried out through the presentation of a transition between an original state of equilibrium to another state of equilibrium. This music video describes a story of three males (the Jonas Brothers) and their three female love interests (their real life wives) who originally start off in a calm setting with a performance by the males and throughout the music video get almost targeted by the females, before a resolution is made at the end with all of the characters coupled up.
Feminist Theory - Van Zoonen
Van Zoonen's feminist theory can be applied to this music video because both the men and the women in this video are established as males and females through their clothes, coordination and behaviour. For example, all of the women within this video are presented as very feminine with expensive dresses, styled hair and a lot of makeup; the men in this video are presented as masculine through their suits and their dominant stances (particularly when they are on the stage, performing for the females that are below them).
BLURRED LINES - ROBIN THICKE AND OTHERS
Gender Performativity - Butler
Within this music video, the theory of gender performativity is used through set gender roles. For example, the females in this music video take on the minor roles where they are objectified by both the men in the music video and also the audience (Laura Mulvey's male gaze can be applied here through the females being displayed as objects in very little clothing with a lot of men finding this attractive).
Feminist Theory - Bell Hooks
Bell Hook's feminist theory can be applied to this music video because the women featured are all dressed is revealing clothing and placed in positions where they are portrayed as 'less important' - for example, in the above image, the females are shown behind the men, making the males appear to be more superior to the females.
S - Amazing research... well done! You have really picked out relevant information and applied media theories well.
ReplyDeleteI - Now it's time to consider which media theories you intend to use in your productions.
T - Please see above and write a description of what media theories you are going to use and how you intend to apply them... please write this in RED FONT