SHAWN MENDES - THERE'S NOTHING HOLDING ME BACK
TAYLOR SWIFT - ME!
SHAWN MENDES WEBSITE
LAYOUT
The layout of this website is very simple - the Shawn Mendes name is displayed at the very top of the page and his most recent single's name is displayed under it. These words are presented in a very plain and basic font which matches the single cover's font, this creates consistency throughout the Shawn Mendes brand and creates a recognisable layout for audiences to notice. In the centre of the page a circle is placed with moving images of different patterns, occasionally with the figure of Shawn Mendes himself displayed as a brief shadow every few minutes. This is in order to create a main display for the website and make the page look both appealing and attractive. Below this two buttons are displayed, both in long rectangular shapes in order to make their purpose obvious, and at the very bottom of the page a button labelled 'enter site' is displayed which brings audiences to a further page with links to merchandise, songs, and other promotional brand aspects. Finally, at the bottom of the page several links are displayed for all of Shawn Mendes' social media.
NAVIGATION
The official Shawn Mendes website has a very straight forward display, with most of the important and main links to other pages displayed in the centre of the page - this is in order to make it easier for audiences to follow the page's links and tabs that lead to important pages. The website's creators have purposely displayed the circle with a constant loop of moving images (which, may I point out, is very similar to several examples of Mendes' album art in order to continue this previous consistency within his brand) in the centre of the page in order to create a main attraction and make the page look very appealing to Mendes' target audience.
LANGUAGE
The language used throughout the Shawn Mendes official website is both basic and simplistic, this was purposely done in order to make it easy for all of Mendes' younger and perhaps less educated audiences to understand. In addition, this would also allow a universal audience to be able to visit Mendes' website and understand both the english language and grammar that is displayed. The specific command 'listen now' is displayed underneath the looped images, this imperative is used in order to make audiences feel the need to select the button and listen to his latest music.
IMAGES / TEXT / AUDIO / VIDEO
The use of one moving image (perhaps considered a looped video) is displayed very obviously in the middle of the website's page in order to make the website's page look more attractive. The specific use of light, pastel colours makes the website more appealing to female audiences because stereotypically females find lighter colours like pink and purple appealing. Furthermore, the use of pastel colours (in particular the baby pink which is also used as the website's main background colour) again creates consistency within the Shawn Mendes brand because many of Mendes' album covers and merchandise feature these soft, muted colours.
Conclusion:
In order to create my future text I am going to use similar media language to Shawn Mendes' - this means that I am going to take on a very basic and simplistic approach in order to allow mass audiences to understand my work and appreciate the purposes of the examples used of the linguistic code.
S - This is an amazing piece of research! Well done!
ReplyDeleteI - Can you please let me know what you're going to take from this research into your productions? Try and be as specific as you can...
T - What elements would you include from this research are you going to use in your productions? Please write this info in RED FONT.