NEA PLANNING PART 2 - Mood Board

MY MOOD BOARD

The brief that I decided to choose was brief 4 - music video and online, I am required to produce one 3 minute music video and also a 500 word statement of intent. I am required to complete a statement of intent, a music video, a distribution channel, a number of web pages and to appeal to a target audience from ages of 16-25. My target audience will be, as stated before, from ages to 16-25 who are fun loving. My preferred target audience would be teenagers.

In this task I will be exploring the different types of images, fonts, colours and backgrounds that I can later use in my music video. This means that when it comes to creating my music video, I will have a rough idea of, for example, what colour schemes and fonts look more appealing together. This task will help me develop the theming of my music video as well as help me to decide what specific locations I can use throughout my video.

MOOD BOARD 1:

MOOD BOARD 2:

Mood Board analysis':

Both of my Mood Boards have helped me define content for my music video through their specific theming - the use of specific locations used within my first mood board have helped me narrow down the places that I will travel to in order to get the perfect shots for my music video. Also, the travel theme used within my second mood board has helped me decide that both the airport and plane will act as a main feature in my video in order to achieve the correct storyline. The overall colour scheme in my music video will be quite bright and colourful due to the locations that I will be using and the very common sunny weather in Florida however, I would like to include a lot of deep oranges and pinks from shots of the sunset (much like the colour scheme within my second mood board) in order to achieve a visually pleasing video for my target audience to enjoy. I will be using a variety of different shots and images within my music video in order to make my video seem as professional and realistic as possible; specifically however, long shots are a favourite of mine as they allow the camera to capture the setting of the scene very nicely which is important for my music video because of huge part that the location will play throughout my video. I will keep the fonts throughout my music video quite plain and simple, making sure that my target audience as well as other audiences are able to understand and read, for example, the title of my music video very clearly. I would like to think that the mise en scene of my music video is very travel related due to the abroad location of the video, I would like to achieve this mise en scene as it will create almost an escape from the real world for my audiences when they watch my video. I will use intertextuality in my video through the use of Disney World and Universal as it will help my storyline seem similar to a Disney fairytale or a Universal happy ending. The media theory that I will most likely use is the genre theory which I will achieve through the codes and conventions in my music video that will lead to a specific genre. 

NEA PLANNING PART 1 - Audience Profile

AUDIENCE PROFILE

My Survey Monkey Results

HOW OLD ARE YOU?

This particular information is useful for my own considerations of my music video because the variety of ages that answered my survey benefits the accuracy of the answers - this is because a wider sample has been questioned and therefore the answers will be more realistic as opinions from all ages have been revealed.

WHAT IS YOUR GENDER?

This information has a similar effect as the example shown above - the fact that both genders have given their answers has meant that the information that follows is more of an accurate sample because opinions from both genders have been expressed. If only one gender had answered my survey then the answers given would potentially only fit to that gender, and my finished product would also only appeal to that gender.

WHAT IS YOUR FAVOURITE TYPE OF MUSIC?

These results show that 60% of the people that answered my survey prefer the genre of pop music - this means that the majority of my target audience will expect to find pop music within my music video, this also goes hand in hand with the brief which states that only pop music is to be used. Even so, this information is still useful as it is reassuring that the target audience will enjoy the music in the music video. This information is useful because it can help me plan out the style of my music video which will be quite bright and fun. 

WHAT IS YOUR CURRENT FAVOURITE MUSIC VIDEO?
This information is extremely useful because I can now gather an understanding of what music videos my target audience enjoys - this means that I can research the music videos stated and analyse the similarities and differences between them. For example, Ariana Grande music videos have been mentioned several times and all of which have been directed by Hannah Lux Davis who I have previously researched - perhaps my target audience would appeal to a music video that is similar to those directed by Hannah Lux Davis, and I can purposely use similarities from her music videos within mine in order to create a wider appeal.

WOULD YOU RATHER SEE A BLACK AND WHITE OR COLOUR MUSIC VIDEO?

These results show that coloured music videos are the most popular option, and perhaps this is because the previous question shows examples of many coloured music videos as people's favourite, for example, Ariana Grande - No Tears Left To Cry. However, a small percent of people did vote for both a black and white music video and a coloured music video - perhaps like Alicia Keys' music video Empire State Of Mind. This gives me the option to explore elements of black and white within my music video, perhaps to create a sad or serious atmosphere. 

WHAT LOCATION WOULD YOU PREFER TO SEE?

These results are useful because it shows that people would prefer to see a city location within my music video - this means that when creating my music video I will have to go to an urban location such as London. However,  several people have voted for other locations such as a seaside and this could give me the opportunity to use several different locations in order to appeal to a wider target audience and make the music video more entertaining. 

WHAT TYPE OF MUSIC VIDEOS DO YOU PREFER?

The particular results are very useful as they show that the majority of people would prefer for my music video to be a narrative type. This is helpful as it means that when I am planning my music video I can create an exciting storyline which carries the music video and goes hand in hand with the lyrics of the song I choose. 

HOW MANY PEOPLE WOULD YOU LIKE TO SEE IN A MUSIC VIDEO?

These results show that the majority of people would prefer to see at least 4-10 people in my music video. Although could turn out to be quite difficult because I will now have to find more people to be in my music video, these results are also very useful as I now know how to create a wider appeal for my target audience. 

WHAT FEATURE SHOULD A MUSIC VIDEO PAY PARTICULAR ATTENTION TO?
These results show that most people think that lighting, editing and the artist are the most important part of a music video. This means that when creating my music video, I will have to focus on these aspects in order to create a wider appeal to my target audience. Although the other elements of costume and location have not been voted for as much as the others, I will still pay attention to these features in order to produce the best music video possible.